Sean John Unforgivable Cologne is an aromatic fougere fragrance for men that was launched in 2006 behind the noses of perfumers David Apel, Pierre Negrin, Aurelien Guichard and Caroline Sabas. Imagine pulling up to the Ritz in your favorite sports car convertible, a gorgeous date at your side. This fragrance evokes that sense of confidence and masculinity as the earthy, warm notes fill the air around you.